I noticed in these days of short attention spans that the newspapers I read online (The Independent and The Guardian) warn you if an article, that might pique your interest, could be challenging. They call it The Long Read. In fact it might not be challenging at all, it might just not be an empty soundbite, it might be in depth, have detail and try to give good overall information, facts and it might even be stimulating – it might be brainfood. Mailchimp doesn’t seem to want you to do that, get to the point. Well, there is no point except for the pleasure of writing and surrounding facts in eloquent words so as to bring pleasure into information rather than impatience. I never understood Fast Food, why would I want food fast?
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